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ADSENSE
AdSense
Is an
advertising program run by Google. Website owners
can enroll in this program to enable text and image
advertisements on their sites.
These ads are administered by
Google and generate revenue on either a per-click or
per-thousand-ads-displayed basis. Google utilizes its search
technology to serve ads based on website content, the user's
geographical location, and other factors. Those wanting to
advertise with Google's targeted ad system may sign up through
AdWords.
AdSense
has become a popular method of placing
advertising on a website because the ads are less intrusive than
most banners, and the content of the ads is often relevant to
the website.
If it is included on a
site which has not yet been crawled by the Media bot, it will
temporarily display advertisements for charitable causes known
as public service announcements (PSAs). (Note that the Media bot
is a separate crawler from the Google bot that maintains
Google's
search index.)
AdSense Income. They
do this in three ways:
The source of all
AdSense income is the AdWords program which in
turn has a complex pricing model based on a Vickrey second price
auction, in that it commands an advertiser to submit a sealed
bid (not observable by competitors). Additionally, for any given
click received, advertisers only pay one bid increment above the
second-highest bid.
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