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ADWORDS
AdWords is
Google's branded text-based
pay-per-click (PPC) advertising service.
Google's advertisements are short, consisting of one title line
and two content text lines. Advertisers specify the words that
should trigger their ads and the maximum amount they are willing
to pay per click.
When a user searches Google's search engine on
www.google.com, ads for relevant words are shown as "sponsored
link" on the right side of the screen, and sometimes above the
main search results. The ordering of the paid listings depends
on other advertisers' bids (thus the system is classified as
P4P) and the historical click-through rates of all ads shown
for a given search.
All AdWords ads are eligible to be shown on
www.google.com
Advertisers also have the option of enabling their ads to show
on Google's partner networks. The "search network" includes
AOL search,
ADWORDS, and
Netscape. Like
www.google.com, these search engines show AdWords ads in response to user searches.
Adword The "content network" shows
AdWords ads on sites that are not
search engines. Google automatically determines the subject of
the pages and displays ads for which the advertiser has
specified an interest in that subject.
The ads show in boxes
resembling banner ads, with the designation "Ads By Gooooooooooogle." These content network sites are those that use
AdSense, the other side of the Google
advertising model.
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